Posts in category Sales and Marketing

Protecting intellectual property rights through registration is an important element of any business strategy. New Zealanders have traditionally favoured a non-regulated approach—#8 wire, Kiwi ingenuity …

With the tighter economy, you might just be taking a closer look at your sales pipeline. A healthy sales pipeline delivers a constant flow of …

We are all selling in a volatile, uncertain environment. There are still opportunities, but you might just have to look a little harder to find …

Like bomb-shelter survivors after a nuclear blast, business owners have emerged into a post-COVID economic landscape that has been utterly changed. For those selling services …

Forget about a new financial year, we’re about to enter a new financial decade. What are your sales goals for the next ten years? How …

Finding a product-market fit is the elusive sweet spot every startup founder is looking to hit. It is the degree to which a product satisfies …

“We are frankly swamped with PR now,” says Rebecca Stevenson, Stuff’s National Business Editor. In a world where new startups and new businesses appear every …

You probably know that SEO stands for “search engine optimisation” and is the process of driving traffic to your website from organic search engine results …

So your customers aren’t happy? That’s great – if they tell you. Recently I went out for a drink in Auckland with an American colleague. …

In Part 1 of this two-part series on forecasting, we discussed why it’s important for any size or type of business to get into the …