Posts in category Sales and Marketing

A tried and true marketing tactic has enabled Auckland-based sparkling water startup Vista to secure a significant investment from luxury property developer and investor Kurt …

If you cleaned out your inbox at the start of the year by hitting the ‘unsubscribe’ button on almost every email that came in, you …

In today’s highly competitive market where customers are spoilt for choice, as an entrepreneur, marketer and /or business owner, it’s crucial you understand exactly who …

Since their introduction to New Zealand in 1988, personalised vehicle license plates remain a popular way for business owners to advertise their business. The reasons …

At this time of year, a lot of businesses are starting to wonder if the sales targets and goals they have just set were realistic. …

I go to a business networking group every fortnight. One of the most common things said – the one thing that every business owner finds …

Your website bounce rate is the metric for measuring one-page visitors to your website. In the immortal words of Avinash Kaushik, author and Google employee, …

You probably already know the value of social video when it comes to highlighting a product or service, building trust or driving engagement, but how …

Being able to sell is an essential skill for all entrepreneurs and one of the most common problems I hear from entrepreneurs, is how to …

I once heard Social Media Marketing described as the Wild West… a new frontier with endless possibilities, while simultaneously no one really knows what they’re …