Tips for developing strong brands
Protecting intellectual property rights through registration is an important element of any business strategy. New Zealanders have traditionally favoured a non-regulated approach—#8 wire, Kiwi ingenuity …
As entrepreneurs, proficiency in sales and marketing is a critical part of our entrepreneurial skill set. Learn more with expert advice from leaders in these fields below.
Protecting intellectual property rights through registration is an important element of any business strategy. New Zealanders have traditionally favoured a non-regulated approach—#8 wire, Kiwi ingenuity …
With the tighter economy, you might just be taking a closer look at your sales pipeline. A healthy sales pipeline delivers a constant flow of …
We are all selling in a volatile, uncertain environment. There are still opportunities, but you might just have to look a little harder to find …
Like bomb-shelter survivors after a nuclear blast, business owners have emerged into a post-COVID economic landscape that has been utterly changed. For those selling services …
Forget about a new financial year, we’re about to enter a new financial decade. What are your sales goals for the next ten years? How …
Finding a product-market fit is the elusive sweet spot every startup founder is looking to hit. It is the degree to which a product satisfies …
“We are frankly swamped with PR now,” says Rebecca Stevenson, Stuff’s National Business Editor. In a world where new startups and new businesses appear every …
You probably know that SEO stands for “search engine optimisation” and is the process of driving traffic to your website from organic search engine results …
So your customers aren’t happy? That’s great – if they tell you. Recently I went out for a drink in Auckland with an American colleague. …
In Part 1 of this two-part series on forecasting, we discussed why it’s important for any size or type of business to get into the …