Posts in category Sales and Marketing

At this time of year, a lot of businesses are starting to wonder if the sales targets and goals they have just set were realistic. …

I go to a business networking group every fortnight. One of the most common things said – the one thing that every business owner finds …

Your website bounce rate is the metric for measuring one-page visitors to your website. In the immortal words of Avinash Kaushik, author and Google employee, …

You probably already know the value of social video when it comes to highlighting a product or service, building trust or driving engagement, but how …

Being able to sell is an essential skill for all entrepreneurs and one of the most common problems I hear from entrepreneurs, is how to …

I once heard Social Media Marketing described as the Wild West… a new frontier with endless possibilities, while simultaneously no one really knows what they’re …

Steve Bambury offers a precis from John Mackey and Raj Sisodia’s seminal book “Conscious Capitalism“. Business leaders and marketers would have to have their head …

Observant followers of the Kardashian sisters may have noticed a recent addition to their promotional social media posts. #ad is now a permanent fixture on …

Been asked to submit a proposal? Here’s why being too eager to prepare sales proposals can lead to wasted time and lost sales opportunities. Proposals …

In today’s digital age, content is everything. That means if it’s not your content that your customers are consuming, it’s your competitors. To help NZ …