Sales and Marketing
Tips for developing strong brands
Protecting intellectual property rights through registration is an important element of any business strategy. New Zealanders have traditionally favoured a […]
Top five revenue growth KPI’s for selling in a tight economy
With the tighter economy, you might just be taking a closer look at your sales pipeline. A healthy sales pipeline […]
In uncertain times, grow sales by selling certainty
We are all selling in a volatile, uncertain environment. There are still opportunities, but you might just have to look […]
Five tactics for selling B2B services in tough times
Like bomb-shelter survivors after a nuclear blast, business owners have emerged into a post-COVID economic landscape that has been utterly […]
8 predictions that will affect the way we sell this decade
Forget about a new financial year, we’re about to enter a new financial decade. What are your sales goals for […]
Founders’ Chat: Andrew Ferdinando & Dom Hay – Product-Market Fit
Finding a product-market fit is the elusive sweet spot every startup founder is looking to hit. It is the degree […]
Expert PR tips to get your startup in the media
“We are frankly swamped with PR now,” says Rebecca Stevenson, Stuff’s National Business Editor. In a world where new startups […]
SEO tips you can actually understand and use yourself
You probably know that SEO stands for “search engine optimisation” and is the process of driving traffic to your website […]
Encourage customer complaints and grow your business
So your customers aren’t happy? That’s great – if they tell you. Recently I went out for a drink in […]
Better business forecasting – Part Two
In Part 1 of this two-part series on forecasting, we discussed why it’s important for any size or type of […]