Sales and Marketing
Qualifying Prospects
One of the areas salespeople spend an incredible amount of time is on the transition of prospects to clients. Many […]
Why Having a Social Media Policy Matters
Social media is now an integral aspect of business and communication. But along with the many benefits social media platforms offer […]
Are Salespeople Still Relevant? Part 2: Sea change in sales and marketing
Sales and marketing have been radically changed by the Internet and technology. In part one, I considered how things have […]
Are salespeople still relevant? Part One
How have sales and marketing changed due to the Internet and technology? What is the current role of the salesperson? […]
Let’s talk “About Us”
Every page on your website has a purpose. But there’s one page that’s often overlooked – and it’s actually the […]
Lack of sales skills holding back NZ economic growth
A global evaluation involving more than a million sales people has revealed that meaningful economic growth in New Zealand and […]
Do you really need an elevator pitch?
If your elevator pitch is simply a way to pass 2-3 minutes talking about how great you and your company […]
Market validation – when is enough, enough?
Market validation is annoying. Why are you wasting valuable time interviewing people about your proposed business? Time that could be spent […]
The Consumer Guarantees Act – your responsibilities
Did you know that you cannot contract out of the Consumer Guarantees Act? In New Zealand, the Consumer Guarantees Act 1993 […]
The danger of discounting
Price pressure is a common reality of doing business and setting prices can drive an entrepreneur crazy. Not to mention […]