Sales and Marketing
Without a content marketing strategy, you’re just gambling
Like advertising, the commercial imperative for content marketing is to grow sales. But content marketing is not advertising; the strategies […]
Quick Fix: silence is golden
Salespeople can have a tendency to over communicate. They fill the conversation gaps with excess drivel. Saying too much can […]
How to build a SaaS B2B Sales Process
(1) Measure everything (2) Improve based on data (3) Rinse and repeat When building a scalable direct sales model for […]
6 Tips to Protect your Intellectual Property
How do you stop people from stealing your game changing ideas and intellectual property? Lynell Tuffery Huria from AJ Park […]
Quick fix: don’t bag the competition
When in pursuit of a new client, don’t bag the competition. Remember that you have competitors; your prospect has alternatives. […]
How to get profile for a new service or product when nobody’s ever heard of it
How do you raise awareness and create a market for an entirely new, unique product or service that nobody has […]
Taking the pulse of New Zealand’s sales profession
Why is this important as an entrepreneur? Without sales, no business. It’s important we’re aware of the landscape we work […]
Nine powerful daily habits of the best salespeople
We’ve probably all either worked alongside or even been the client of a truly exceptional salesperson. Many people put what […]
Taking someone’s photo: are you taking something you shouldn’t?
What are the risks of commercial use of photographic or film images of individuals taken in public spaces where the […]
Quick Fix: Is your clock in sync with your customer?
If your sales process ends when you close a sale, chances are your clock is out of sync with your […]