Sales and Marketing
Yikes! My Facebook group got hijacked by competitors
When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits […]
How important is your brand for getting a foot in the door?
If you’re a salesperson or a business owner with an awesome product or service but no recognisable or credible brand […]
Is your brand relevant? How to stand out in a crowded market
Just because we are living in an age of internet and digital dominance, doesn’t mean that branding is in its […]
One idea per day, per customer
The greatest way to build sales is to get existing salespeople who are calling on existing customers to add value, […]
The difference between content marketing and advertorials
I’ve met a number of publishers and advertisers recently who are still having a hard time distinguishing between content marketing […]
What sets top sales managers apart from the rest?
Learn the one consistent thing the world’s top performing sales managers do. Sales managers have a multitude of tasks and […]
5 reasons why you need case studies
When you get praise from a client, it’s a gift. What do you do with it? Having a client who […]
Hiring your next superstar
Before we get into the prickly subject of teasing out the sales superstars from the ‘also-rans’ when hiring new sales […]
Marketing strategies to grow and scale a local business
Most of New Zealand’s businesses are local – including many marketing services agencies. Knowing how to get known locally is […]
Where to spend your time: Prioritising your accounts
A challenge I hear from many salespeople and business owners alike is that there is never enough time to keep […]