Sales and Marketing
Why you should leave your slide deck at home
For many, the really hard part in making sales or winning new work is securing that first meeting. Once thatβs […]
ROI: the secret weapon of selling
We all have days when the sales issues seem just too hard to conquer. The customer finds a cheaper alternative, […]
Why do people say yes? The Psychology of Influence
Most people will probably associate the words influence and persuasion with the sales process. However, influencing β getting another person […]
Websites: to template, or not to template?
Β Like any good design, a good website should be created with the user in mind. That sounds obvious, but it […]
5 Ways to Shorten Sales Cycles
If you managed to reach or exceed your sales targets in the last financial year, well done. It was probably […]
What price is the right price?
How do you determine the price to charge customers for your products and services? Here are some typical methods: Charge […]
Growing your market through education
Remember the world without the internet?Β Back when if you bought a carΒ and weren’t satisfied, you had little chance to have […]
How to negotiate with difficult people
Itβs a hard life as an entrepreneur β customers with ever decreasing budgets, salespeople with ever increasing targets. Sellers have […]
How to Breathe Life Back Into Cold Clients
If youβve been in sales long enough, sooner or later youβll be called on to breathe life back into cold […]
Five Common Mistakes to Avoid when Developing Sales KPIs
Sales Key Performance Indicators (KPIs) can make or break your sales results. KPIs are the vital navigation instruments used by […]