Sales and Marketing
Quick fix: be adaptable
How should salespeople react when there is a dip in the market? If you’re willing to adapt, these downturns can […]
Why you should leave your slide deck at home
For many, the really hard part in making sales or winning new work is securing that first meeting. Once that’s […]
ROI: the secret weapon of selling
We all have days when the sales issues seem just too hard to conquer. The customer finds a cheaper alternative, […]
Why do people say yes? The Psychology of Influence
Most people will probably associate the words influence and persuasion with the sales process. However, influencing – getting another person […]
Websites: to template, or not to template?
Like any good design, a good website should be created with the user in mind. That sounds obvious, but it […]
5 Ways to Shorten Sales Cycles
If you managed to reach or exceed your sales targets in the last financial year, well done. It was probably […]
What price is the right price?
How do you determine the price to charge customers for your products and services? Here are some typical methods: Charge […]
Growing your market through education
Remember the world without the internet? Back when if you bought a car and weren’t satisfied, you had little chance to have […]
How to negotiate with difficult people
It’s a hard life as an entrepreneur – customers with ever decreasing budgets, salespeople with ever increasing targets. Sellers have […]
How to Breathe Life Back Into Cold Clients
If you’ve been in sales long enough, sooner or later you’ll be called on to breathe life back into cold […]