Sales and Marketing
ROI: the secret weapon of selling
We all have days when the sales issues seem just too hard to conquer. The customer finds a cheaper alternative, […]
Why do people say yes? The Psychology of Influence
Most people will probably associate the words influence and persuasion with the sales process. However, influencing β getting another person […]
Websites: to template, or not to template?
Β Like any good design, a good website should be created with the user in mind. That sounds obvious, but it […]
5 Ways to Shorten Sales Cycles
If you managed to reach or exceed your sales targets in the last financial year, well done. It was probably […]
What price is the right price?
How do you determine the price to charge customers for your products and services? Here are some typical methods: Charge […]
Growing your market through education
Remember the world without the internet?Β Back when if you bought a carΒ and weren’t satisfied, you had little chance to have […]
How to negotiate with difficult people
Itβs a hard life as an entrepreneur β customers with ever decreasing budgets, salespeople with ever increasing targets. Sellers have […]
How to Breathe Life Back Into Cold Clients
If youβve been in sales long enough, sooner or later youβll be called on to breathe life back into cold […]
Five Common Mistakes to Avoid when Developing Sales KPIs
Sales Key Performance Indicators (KPIs) can make or break your sales results. KPIs are the vital navigation instruments used by […]
There and Back Again: Global growth lessons from a Kiwi startup
Achieving success in the travel market with a world-first flight recovery drink, Kiwi startup company 1Above is taking on the […]