Advice
7 vital changes for selling, starting today
Over the past few decades, selling has changed. The changes have been incremental, giving salespeople time to adjust. Not so […]
Startup Watch: Holiday Swap
Founder: Mel Buddhdev HQ: Auckland Tell us about your business. Holiday Swap is a site where people swap their home […]
Selecting and protecting your brand name
Choosing a brand name that becomes a distinctive trademark can be a challenging, time-consuming, and expensive exercise. This article provides […]
Tough Choices: Who Gets Paid When You’re Hemorrhaging Cash?
When things are going well, your cash grows, payments to creditors don’t miss a beat, plus they are thrilled to […]
5 Tips for the Reluctant Salesperson
Maybe you’re new at sales, you topped the training class – but just cannot make the sales stick. Or you […]
Startup watch: RAWE. Organic Smoothie Bar
Founders: Maggie & Lee Gray HQ: Auckland Tell us about your business. I own and operate a mobile organic smoothie […]
6 Steps to a Good Content Marketing Story
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America, more than half of B2B marketers […]
Quick Fix: Keeping the door open when ‘your competitor is cheaper’
You will have been in the situation where a prospective client says that your offer is not competitive, or that […]
Why academic qualifications will not help you (much) as an entrepreneur
As an entrepreneur, your job is to create a replicable, scalable business model which can deliver a product or service […]
The Sweet Spot of Success
It’s tough to say this, but sometimes online marketing can’t help when the fundamentals aren’t right. On a few occasions, […]