Articles

Don’t let excitement about new tech blind you to what really powers your business. More than 25 years ago, a UK supermarket chain spotted an interesting trend in its customer data: men who bought nappies also bought six-packs of beer. The marketing team drew the conclusion – new dads could no longer justify time off […]

In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founders: Ian & Sally Wastney, Tristan & Sylvia Wastney, Alexander & Kristin Wastney Business: Little Beauties Founded: 2018 HQ: Nelson Can you tell us a bit about your business? We […]

In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founder: Daz Burns Business: The Good Day Matrix Founded: 2017 HQ: Waikato Can you tell us a bit about your business? The Good Day Matrix kaupapa is to see thriving […]

In the entrepreneur world we hear a lot of talk about entrepreneurs and businesses needing to be “global from day one”. Investors and business commentators lament our lack of large global businesses and say the “three-B” (bach, ‘Beemer’ and boat) mentality of Kiwi business owners is holding us back. In this regard small businesses are often […]

Got an idea for a product you would love to make but not sure how to get started? In this interview Richard Liew talks to Natalie Jones, founder of Seasick Sunscreen Co about her journey from idea, to formulating and testing her product from home, to being stocked in retailers New Zealand-wide. WATCH NOW: Supporter […]

In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founders: Michelle Hartley & Momo Martin Business: Theory Food Founded: 2018 HQ: Taranaki Can you tell us a bit about your business? Theory Food is focused on providing quality corporate […]

In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founders: Letitia Stevenson & James Donald Business: Yonder HQ Founded: 2018 HQ: Taranaki Can you tell us a bit about your business? For many tourism operators, their product/experience is amazing […]

Whether it’s a lack of confidence in our products or business ideas, a fear of ‘seeking the limelight’ or talking about ourselves, a lack of know-how, or just general busy-ness that relegates PR to the bottom of our to-do list, there is no end of reasons why founders put off sharing their stories with the […]