Articles

Stories of teenagers making, altering and designing their own clothing are nothing new but we thought this one was well worthy of sharing. With dreams of designing for the catwalks of Paris, 18 year old Orion Scott from Otaki on the Kapiti Coast, realised that entrepreneurship was the quickest way to get started on her […]

Once you have decided your business needs money to expand, the next question is how to best do that. And there are many, many different ways. Methods like crowdfunding attract a lot of attention because it’s the latest and newest and attracts the social media buzz. But traditional methods may still be a better fit. […]

If you are speculating on the New Zealand property market, you are a parasite, not an entrepreneur. (Same goes if you’re speculating on anything for that matter.) You are the people who give real entrepreneurs and capitalism a bad name, under the guise of “simply taking advantage of market conditions”. Now I’m certainly no anti-capitalist or “money […]

SBTRKT, Roni Size, London Elektricity, John Digweed, Gorillaz, Mobb Deep, Ghostface Killah… If you love your electronic and hip hop beats like we do, we reckon you might just be a tad jealous of this month’s feature #nzentrepreneur Mitch Lowe, who has made a business out of having fun, running events and gigs with artists […]

What could be more “#nzentrepreneur” than a classic tale of garden shed DIY ingenuity? Wellington refrigeration engineer Jude Benedict and his daugher Inoka epitomise the kind of “Number 8 wire” innovation us Kiwis are renowned for and we reckon their Kiwi Klips are kicking! NZE: Inoka, to start with can you please tell our readers […]

Is it a drink? Is it a food? Well, thanks to the hard work and innovation of a Nelson neuro-scientist turned entrepreneur it’s both – it’s CHIA. When experimentation with mass produced kombucha stalled, Chia founder Chloe Van Dyke and her dad Ben Van Dyke turned their attention to organic hydrated chia seeds, resulting in […]

“You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.” – Steve Jobs Many entrepreneurs are loath to talk about competition when pitching their company to investors. The reasoning goes: “My product is unlike anything else […]

The 4 P’s of marketing are a well-known recipe for a successful marketing plan. Most of us know these to be ‘Product, Price, Promotion and Place’. There are also 4 P’s for successful business leadership. Purpose We have to know exactly where we are headed and why to get there in the straightest line possible […]