Articles

Have a great idea? Cool! But think carefully before investing your life savings trying to turn it into a business. They say that ideas are a dime a dozen, and it’s true – there’s certainly no shortage of people with good business ideas out there. But having an idea – and then having an idea […]

Over the past few decades, selling has changed. The changes have been incremental, giving salespeople time to adjust. Not so today. The degree and speed of change in the sales world over the past two years is revolutionary – in how, why, and when customers buy and, therefore, in how you sell. Selling has been […]

Founder: Mel Buddhdev  HQ: Auckland Tell us about your business. Holiday Swap is a site where people swap their home or holiday home with other homeowners throughout New Zealand. It enables people to have very affordable holidays all over New Zealand and possibly in other countries. Who and where are your target customers? Home and/or […]

Choosing a brand name that becomes a distinctive trademark can be a challenging, time-consuming, and expensive exercise. This article provides tips on how you can increase your chances of success without making costly mistakes along the way. SELECT A NAME THAT IS DISTINCTIVE Coming up with a good brand name requires a degree of creative […]

First intake in new accelerator programme attracts $500k seed funding Six early stage technology companies have been selected for Flux Accelerator 2017, a new intensive accelerator programme run by The Icehouse and Callaghan Innovation. $500k of seed funding has already been committed by investors, attracted by the high growth potential of startups who represent a […]

Online retailer ‘Hyper Group’ has reported a surge in new business as it benefits from consumers shopping for an ever expanding range of products online, including car tyres. The Hyper Group said it has recorded a steep increase in sales from new customers, primarily through it’s Hyper Drive business which along with a range of […]

When things are going well, your cash grows, payments to creditors don’t miss a beat, plus they are thrilled to get regular payments on time. In addition, your own customers pay on time and there is an equilibrium that keeps everyone happy. But as we know all too well, things don’t always go the way […]

Maybe you’re new at sales, you topped the training class – but just cannot make the sales stick. Or you could be a veteran of many sales conquests, but more recently you simply cannot get the deals across the line. Or perhaps you spent a small fortune acquiring a franchise and it looked great on […]