Articles

Founders: Scott Stratford & Rachel King  HQ: Auckland Tell us about your business. EditMate is a creative tech platform and service. It’s a way for brands to create regular video content (designed for sharing on social media) easily, effectively and affordably. Our user generated video (UGV) app enables brands to crowdsource and upload video straight […]

What are the risks of commercial use of photographic or film images of individuals taken in public spaces where the images have been captured without consent? Footage of ‘crowd shots’ has long been used by advertisers for commercial purposes. In many shots, individuals in the crowd are indistinguishable, or identifiable only to very few people. […]

If your sales process ends when you close a sale, chances are your clock is out of sync with your customer’s. As you move onto your the next opportunity, you clock will have stopped for the first customer, just as theirs is starting. Why? The customer clock starts when they take receipt of and begin […]

With the huge dream of improving the lives of 10 million indigenous people, Travis O’Keefe and Shay Wright of Te Whare Hukahuka are enabling indigenous leaders to grow world-class organisations and improve the wellbeing of their communities. We chat to the guys about the awesome work they’re doing, and the path they’ve taken to get […]

Have a great idea? Cool! But think carefully before investing your life savings trying to turn it into a business. They say that ideas are a dime a dozen, and it’s true – there’s certainly no shortage of people with good business ideas out there. But having an idea – and then having an idea […]

Over the past few decades, selling has changed. The changes have been incremental, giving salespeople time to adjust. Not so today. The degree and speed of change in the sales world over the past two years is revolutionary – in how, why, and when customers buy and, therefore, in how you sell. Selling has been […]

Founder: Mel Buddhdev  HQ: Auckland Tell us about your business. Holiday Swap is a site where people swap their home or holiday home with other homeowners throughout New Zealand. It enables people to have very affordable holidays all over New Zealand and possibly in other countries. Who and where are your target customers? Home and/or […]

Choosing a brand name that becomes a distinctive trademark can be a challenging, time-consuming, and expensive exercise. This article provides tips on how you can increase your chances of success without making costly mistakes along the way. SELECT A NAME THAT IS DISTINCTIVE Coming up with a good brand name requires a degree of creative […]