Articles
Insights and inspiration for entrepreneurs
Hyper Drive zooms ahead with growth in mobile shopping
Online retailer ‘Hyper Group’ has reported a surge in new business as it benefits from consumers shopping for an ever expanding range of products online, including car tyres. The Hyper Group said it has recorded a steep increase in sales from new customers, primarily through it’s Hyper Drive business which along with a range of […]
Tough Choices: Who Gets Paid When You’re Hemorrhaging Cash?
When things are going well, your cash grows, payments to creditors don’t miss a beat, plus they are thrilled to get regular payments on time. In addition, your own customers pay on time and there is an equilibrium that keeps everyone happy. But as we know all too well, things don’t always go the way […]
5 Tips for the Reluctant Salesperson
Maybe you’re new at sales, you topped the training class – but just cannot make the sales stick. Or you could be a veteran of many sales conquests, but more recently you simply cannot get the deals across the line. Or perhaps you spent a small fortune acquiring a franchise and it looked great on […]
Startup watch: RAWE. Organic Smoothie Bar
Founders: Maggie & Lee Gray HQ: Auckland Tell us about your business. I own and operate a mobile organic smoothie bar in Auckland City and the North Shore. Every element to my smoothies is organic and I sell at public and private events. There is a very limited supply of healthy food vendors in Auckland, […]
6 Steps to a Good Content Marketing Story
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America, more than half of B2B marketers were planning to increase their content marketing budget. Even 57% of those who are least effective at content marketing planned to increase their budget. From the talk around New Zealand, it’s conceivable that many local […]
Quick Fix: Keeping the door open when ‘your competitor is cheaper’
You will have been in the situation where a prospective client says that your offer is not competitive, or that they have lower bids on the table. How you respond to this will either keep the door open, or you will be closing the door on your way out. Here’s two approaches you can take: […]
Southeast Asian entrepreneurs to gain insights into New Zealand food and beverage
Top Southeast Asian food and beverage business leaders and entrepreneurs will speak at this month’s New Zealand Food Summit as part of a programme run by the Asia New Zealand Foundation. The group will also speak at events in Wellington and Auckland, connect with innovative New Zealand food companies, meet with government agencies, and travel […]
The Herb Farm secures distribution in Singapore through leading retailer Watsons
Singapore’s leading beauty and health retailer, Watsons, will launch 100% natural New Zealand skincare brand, The Herb Farm, into the Singapore market in April 2017. “We are really excited to bring our truly natural skincare products to Singapore and be working with such an established and respected company as Watsons”, said Sarah Cowan, Managing Director […]