Articles

(1) Measure everything (2) Improve based on data (3) Rinse and repeat When building a scalable direct sales model for your B2B SaaS business, you need to make your processes and the resultant revenue both repeatable and measurable. Repeatable is important so that you can answer the following questions: (1) what will happen if we […]

Founder: Gemma Thompson HQ: Wanaka Tell us about your business. Wisp is a wish list making website. Its main objective is to stop getting really naff presents from the people you love. All that is required is to browse the internet, select a few wish pressies and add them to your account using our bookmarklet […]

How do you stop people from stealing your game changing ideas and intellectual property? Lynell Tuffery Huria from AJ Park shares her inside knowledge with six simple steps. As a business owner, your attention is often focused on competing priorities such as perfecting your product or service, servicing and building your customer base and, of […]

When in pursuit of a new client, don’t bag the competition. Remember that you have competitors; your prospect has alternatives. By putting down the competition you run the risk of being seen as unprofessional, and perhaps a desperate salesperson making a vain attempt to make yourself look good. Politicians do it all the time – […]

How do you raise awareness and create a market for an entirely new, unique product or service that nobody has ‘ever heard of’? I was at a Grow with Hubspot event in Auckland recently when business owner Joanna Clough asked a similar question. Joanna is the New Zealand founder of The Dog Safe Workplace Ltd, a […]

Dale Carnegie wrote a fantastic book back in 1936 that really spelled out How to Win Friends and Influence People, and in my view it was so successful, and continues to be successful, because it contains such a lot of common sense about treating others how we ourselves like to be treated. Unfortunately, we sometimes […]

Why is this important as an entrepreneur? Without sales, no business. It’s important we’re aware of the landscape we work within and how that impacts our ability to grow our businesses. As this article clearly points out – knowledge is power, but only if you take action on what you know. The world of the […]

Founder: Ryan Peni HQ: Eyrewell Forest, North Canterbury Tell us about your business. Niche FM Consulting is a NZ-based Management Consultancy Business specialising specifically in Facilities, Asset and Project Management Services. As Facilities, Asset and Project professionals we are the ultimate building organisers, encompassing multiple disciplines to ensure things such as functionality, operational management and […]