Articles

Just because we are living in an age of internet and digital dominance, doesn’t mean that branding is in its twilight years. Branding has never been about the paper. It has, and always will be, about you, regardless of the communication channels you use. The sheer volume of communications that are made possible by digital […]

A new, 12-week programme from the ecentre at Massey University offers tech startups their best chance of securing early stage investment by not thinking about investment at all. The ecentre Sprint Launch programme is a unique proposition, drawing on Massey University and ecentre Hattaf Ansari’s ground-breaking research, which reveals that early customer traction and thinking […]

Just because your business might be small, it’s important not to lose sight of your financial obligations. IN THE BEGINNING When you first start out in business, often it’s just you. You’re the one up early sketching out business plans, researching distribution channels and working out how to reach your target market. You’re also the […]

The greatest way to build sales is to get existing salespeople who are calling on existing customers to add value, and help customers make more informed decisions, from their extensive product and service knowledge. A simple strategy to implement with your sales force is called ‘One Idea Per Day, Per Customer’. In every sales team […]

Founder: Damian McDonald HQ: Auckland Tell us about your business. Moberate provide a fully maintained, “done for you”, smartphone based, marketing and prospecting system via the SaaS model. Subscribers have immediate access to both online and offline technology, completely customised to them to help them promote their product or service. They can see results in […]

I’ve met a number of publishers and advertisers recently who are still having a hard time distinguishing between content marketing and advertorial pieces. “Huh! Content marketing,” they say, “is what we’ve been doing forever. It’s basically just advertorials with a fancy name.” Wrong! Do not pass Go and do not collect $400! So what’s the […]

With winter truly upon us, it’s important to understand how the seasons in business affect our success as entrepreneurs. One of the key strengths of the entrepreneur is the continual desire to move things forward, to continuously improve things and to not be content just sitting around waiting for things to happen. Unfortunately, this strength […]

Learn the one consistent thing the world’s top performing sales managers do. Sales managers have a multitude of tasks and responsibilities. Hiring, training, planning, reporting, admin, motivating, selling, fire fighting, managing performance – any sales manager will readily add to the list. But what sets the top sales managers apart from the rest? Typically these […]