Articles

It’s a hard life as an entrepreneur – customers with ever decreasing budgets, salespeople with ever increasing targets. Sellers have always had to deal with difficult people (aggressive buyers, demanding customers, obstinate internal colleagues) but these days, people seem to be more ‘difficult’ than ever. One of the questions we often get asked is “How […]

If you’ve been in sales long enough, sooner or later you’ll be called on to breathe life back into cold clients. And yes, you can do this! I’m talking about winning back those customers who used to buy from you or from your business, who have gone cold and are no longer your customers. Many […]

Successful Waikato-based business incubator SODA Inc. has launched a Regional Partner Initiative, which further expands its incubation model. Successful Waikato-based business incubator SODA Inc. has launched a Regional Partner Initiative, which further expands its incubation model. “As founders with good ideas and business growth advisors with the right experience can be found anywhere, our programmes […]

Sales Key Performance Indicators (KPIs) can make or break your sales results. KPIs are the vital navigation instruments used by managers and leaders to understand whether they are on course to success or not. The right set of KPIs will shine light on performance and highlight areas that need attention. Here are five common mistakes […]

If the price question from your prospect is a nervous cliffhanger in your sales calls, maybe you need to rethink when to have the conversation about price. Leaving it until the end and waiting for the prospect to ask can bring unnecessary tension and an awkward end to the meeting or start to a negotiation. […]

Achieving success in the travel market with a world-first flight recovery drink, Kiwi startup company 1Above is taking on the big names of the beverage industry by broadening their promise to the daily consumer. Chief Executive Stephen Smith shares his journey of achieving sky high success on the ground. Stephen your background was in the […]

Founder: Rachelle Henham HQ: Westport Tell us about your business. West Coast Rewards is an adaptable marketing platform available to West Coast based businesses. The aim is to promote local businesses and encourage people to support them, while engaging new and repeat customers. West Coast Rewards offers an effective way to reach new customers and […]

When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits a ‘tipping point” of size + engagement + activity. Different groups achieve this at different points in time. We have a sports group run for a client that has nearly 2,000 members and gets 2–3 […]