Articles

UK technology news site Tech Radar has named New Zealand company, Secured Signing, in the top 3 best electronic signature solutions currently on the global market. Adam Marshall from Tech Radar describes Secured Signing as “the one-stop digital signatures service to get to the all-important dotted line as soon as possible”. Marshall also writes, “We’re […]

Erin Wansbrough has been appointed Chief Executive of Waikato business founder incubator SODA Inc and will join SODA Inc next month. Soda Inc says the appointment is an exciting choice as she has a passion for entrepreneurship and brings a depth of business experience and knowledge of commercialisation. Most recently Erin has been working at […]

Free business training programmes will be available for South Waikato residents to help launch and grow businesses in the region. Firestation, a central North Island business growth centre, is seeking applicants for their Activate and Incubate courses. The programmes will be fully funded by South Waikato Investment Fund Trust (SWIFT). SWIFT chairman Ian Elliott says […]

The problem of the self serving ‘sales patter’ inflicted by many salespeople on their prospects, stems from sales training and inductions for new recruits still being too focused on product features and benefits, rather than the problems and issues that clients have. I learned this lesson the hard way many years ago, selling scientific instruments […]

A survey of businesses from across New Zealand has revealed that despite the challenges and uncertainty caused by the 2011 Canterbury earthquakes, Christchurch businesses are more confident about taking risks than the rest of the country. Commissioned by insurance group, Suncorp New Zealand, UMR Research spoke to 415 small, medium and large New Zealand companies about […]

Today the simple fact is that if a business in New Zealand does not offer the ability to purchase goods or services online it is losing business. Even successful brick and mortar retailers with a loyal customer base recognise that foot traffic alone isn’t sustainable, or profitable, forever. Living in a globally connected digital age […]

How should salespeople react when there is a dip in the market? If you’re willing to adapt, these downturns can offer great opportunities to grow both revenues and market shares. If you can grow your market share without discounting during a market downturn, you should be able to convert your increased market share into even […]

For many, the really hard part in making sales or winning new work is securing that first meeting. Once that’s done, the next stage is getting your prep done so that you can maximise this hard-earned opportunity. This is when business owners and sales reps start to think about their messages, what they want to […]