Articles
Insights and inspiration for entrepreneurs
Quick fix: be adaptable
How should salespeople react when there is a dip in the market? If youβre willing to adapt, these downturns can offer great opportunities to grow both revenues and market shares. If you can grow your market share without discounting during a market downturn, you should be able to convert your increased market share into even […]
Why you should leave your slide deck at home
For many, the really hard part in making sales or winning new work is securing that first meeting. Once thatβs done, the next stage is getting your prep done so that you can maximise this hard-earned opportunity. This is when business owners and sales reps start to think about their messages, what they want to […]
ROI: the secret weapon of selling
We all have days when the sales issues seem just too hard to conquer. The customer finds a cheaper alternative, you find a strong existing supplier relationship too hard to crack, there is a simple lack of budget, or like the majority of opportunities lost, thereβs just βno decisionβ made at all. A principle that […]
Smarter Systems: Adding value to your business with a user’s manual
A look at what kinds of things you can (and should) systematise, and the importance of evolving your systems as your business changes and grows. A vehicle needs its engine and chassis to be kept in good working order if itβs going to reach its destination safely. Thatβs why new cars are sold with a […]
Why do people say yes? The Psychology of Influence
Most people will probably associate the words influence and persuasion with the sales process. However, influencing β getting another person to accede to your requests β is at the core of most soft skills, including leadership, negotiation and teamwork. All of these functions require us, at some stage, to influence and persuade others. It may […]
Quick fix: And the next question is?
Great salespeople ask great questions, and they have a questioning strategy that flows. Knowing what question to ask next relies on many things. These will include your clarity on the objective of the meeting, your knowledge of the customer and their business, your product knowledge, your business acumen, your listening skills, your ability to stay […]
Websites: to template, or not to template?
Β Like any good design, a good website should be created with the user in mind. That sounds obvious, but it is often overlooked when you are faced with the seemingly huge task of building a new website. The traditional navigation breakdown of a website often presents a business a period of jarring introspection as they […]
StartUp Watch: CloudMyStaff
Founders: Emma and Mark Black HQ: Queenstown Tell us about your business. At CloudmyStaff we are focussed on providing our clients with a user-friendly, simple approach to all HR and Health & Safety functions by providing accessible tools for staff at all levels across an organisation. Who and where are your target customers? Small to […]