Articles

Xero has announced today that the company’s Auckland based employees will move to new premises at the end of 2018, allowing room for growth and to drive strategic global ambitions. Xero has signed a 12 year lease for offices in the Mansons development on the corner of Parnell’s St Georges Bay and Garfield Roads that […]

Kiwi-founded Romer app (dubbed the “Tinder for activities”) is launching in Melbourne today to help people discover the very best of what the city has to offer. Romer is a free app to help people discover and explore experiences with friends. Users swipe left or right on must-try options for dining, drink and picnic spots, […]

A new Kōkiri accelerator programme kicking off this week features 10 ambitious startups with products including a process that turns the environmentally damaging didymo into fabric, a digital tool for Māori millennials learning Te Reo Māori, a system providing complete visibility of the honey supply chain, and a new way to find owner-operated eateries. The […]

I once heard Social Media Marketing described as the Wild West… a new frontier with endless possibilities, while simultaneously no one really knows what they’re doing. Over the last several years Social Media best practices have begun to take shape, especially with heavyweights such as Google and Facebook creating and updating new ways (nearly daily!) […]

Steve Bambury offers a precis from John Mackey and Raj Sisodia’s seminal book “Conscious Capitalism“. Business leaders and marketers would have to have their head firmly in the sand not to see that today’s consumers are increasingly voting with their wallets, and choosing where possible to support brands operating with a higher purpose. But aside […]

Does NZ need a Government Institute for Small Business? Not a question that occupies my mind, until I started to review the evidence of need. We all know there are a lot of small businesses here – but did you know that SMEs account for 97% of all enterprises in the country, employ 30.2 % […]

Observant followers of the Kardashian sisters may have noticed a recent addition to their promotional social media posts. #ad is now a permanent fixture on the celebrity figures’ promotional Instagram snaps following scrutiny of their online activities by American watchdog TruthinAdvertising.org. Influence sells, especially on social media platforms. Online ad blocking, an increase in subscription […]

When Massey University first launched business incubator the “ecentre” in 2001, the New Zealand startup scene was a far cry from the developed and expansive ecosystem we know and enjoy today. Hot on the heels of the dotcom boom and subsequent crash, it would be fair to say that while there was definitely a sense […]