Articles
Insights and inspiration for entrepreneurs
Startup Watch: Tankful
Founder/s: Libby Evans & Toby Evans HQ: Mangawhai What problems do you solve and what products or services do you sell? We’re a tech company that has designed a smart level monitor and cloud software solution for people on tank water, giving them the security of never running out of their most precious resource. With […]
SME confidence “collapses” as revenue falls sharply
New Zealand’s small businesses are sounding the alarm as confidence drops sharply in both the economy and their own enterprises, driven by falling revenue and a range of growing pressures. More than half (53 percent) of the SME business operators surveyed in the latest MYOB Business Monitor Snapshot believe New Zealand’s economy will decline over […]
Eight startups picked for inaugural Northland angel investor showcase
Northland Inc today announced the eight Northland startup ventures, winners of “The Pick:18” that have been selected to pitch to prospective angel investors at an inaugural regional investor showcase, to be held in Whangarei on 12 November. Of the eight ventures, six are tech-based. One is in the education sector and an exciting prospect for […]
How to market to the right audience using RFM
In today’s highly competitive market where customers are spoilt for choice, as an entrepreneur, marketer and /or business owner, it’s crucial you understand exactly who your customers are and the value they hold. This will ensure you’re allocating the right resources, to the right audiences and therefore servicing their needs effectively. Recency, Frequency, Monetary (RFM) […]
Start-up or startup? And what exactly is one anyway?!
If you’ve ever thought that “startup” was simply another name for a new small business, you’d be right. But, you’d also be wrong. Richard Liew explains. The Spring blossoms are out in force here in Wanaka and if ever there was a season that represented the promise, the energy, and oh-so tantalising potential of the startup […]
Startup incubator finalist in Westpac Waikato Business Awards
The finalists for the 2018 Westpac Waikato Business Excellence Awards have been announced and Soda Inc., a Wintec company, has been named in the Not for Profit category. Soda Inc. is a startup business incubator that helps founders and entrepreneurs establish and grow their startup business, making them a strong contender for the Not-for-Profit Award. […]
Crowdfunding and USX a path to NZX listings?
One of the key findings of the post-GFC Capital Markets Development Taskforce report was that NZ had an issue with originating new sharemarket listings. David Wallace explains why he thinks crowdfunding and the USX (Unlisted Securities Exchange) can help solve this. In conjunction with their key finding, the CMD taskforce also identified the need for […]
Personalised plates cutting through in a digital world
Since their introduction to New Zealand in 1988, personalised vehicle license plates remain a popular way for business owners to advertise their business. The reasons for purchasing a personalised plate are wide and varied – celebrating a special birthday or anniversary, showcasing a favourite sports team, hobby or interest. For personal enjoyment or for entertaining others […]