Articles

“We are frankly swamped with PR now,” says Rebecca Stevenson, Stuff’s National Business Editor. In a world where new startups and new businesses appear every day, it’s increasingly difficult to cut through. Which is why having a strong story for your business is so important. “It will elevate you above the crowd,” Rebecca says. “Journalists […]

Throughout history, commerce has always impacted society. Migration, import and export laws and even the creation of new social classes were all triggered by progress in business and trade. Today, our society is slowly trying to reach a state of equality between men and women. Could this be an area where businesses can affect change? […]

Smaller businesses are often reluctant to change something when what they have already seems ‘good enough.’ It can be challenging to see what’s possible with new technology, especially when it comes to the Cloud. Vitor Cabrera is Microsoft’s Marketing Manager for small to medium enterprises (SMEs) in New Zealand. When it comes to investing in […]

Ask any SME owner, and they’ll often say the biggest perk of running their own business is the freedom. The ability to choose your hours, who you work with, or build a company with a purpose and strategy that’s all your own. The pluses are many, but there’s also a flipside – like the stresses […]

Failure is a part of business, but when your own startup stalls, it’s hard not to take it personally. In this article, Alan Manly talks to Mark Phillips about how entrepreneurs cope with the taste of defeat without it slowing them down. There are plenty of sobering statistics available to budding entrepreneurs that show the […]

Reducing the amount of waste we produce is one of the keys to curbing the devastating impact throwaway culture is having on the natural environment. But there is one major barrier that gets in the way—our inability to repair our own products. Steven Almond, an industrial designer by trade, experienced this first-hand when he decided […]

Northland’s Digital Enablement Group (DEG), in collaboration with the region’s four councils – Northland Regional Council, the Far North, Kaipara, and Whangarei District Councils – want people to help shape Northland’s digital future by completing the fourth annual Northland Internet Speed Survey. “The test will ask you how fast – or slow – is your […]

You probably know that SEO stands for “search engine optimisation” and is the process of driving traffic to your website from organic search engine results such as Google, Yahoo and Bing. But have you ever thought about doing SEO and… Found it too complicated? Found it too expensive? Weren’t sure if it really will help […]