Articles
Insights and inspiration for entrepreneurs
Expert PR tips to get your startup in the media
βWe are frankly swamped with PR now,β says Rebecca Stevenson, Stuffβs National Business Editor. In a world where new startups and new businesses appear every day, itβs increasingly difficult to cut through. Which is why having a strong story for your business is so important. βIt will elevate you above the crowd,β Rebecca says. βJournalists […]
International Women’s Day 2020 – Breakfast Panel
Throughout history, commerce has always impacted society. Migration, import and export laws and even the creation of new social classes were all triggered by progress in business and trade. Today, our society is slowly trying to reach a state of equality between men and women. Could this be an area where businesses can affect change? […]
How four Kiwi innovators are using tech to grow
Smaller businesses are often reluctant to change something when what they have already seems βgood enough.β It can be challenging to see whatβs possible with new technology, especially when it comes to the Cloud. Vitor Cabrera is Microsoftβs Marketing Manager for small to medium enterprises (SMEs) in New Zealand. When it comes to investing in […]
Build your network, build your business
Ask any SME owner, and theyβll often say the biggest perk of running their own business is the freedom. The ability to choose your hours, who you work with, or build a company with a purpose and strategy thatβs all your own. The pluses are many, but thereβs also a flipside β like the stresses […]
How to bounce back after a startup failure
Failure is a part of business, but when your own startup stalls, itβs hard not to take it personally. In this article, Alan Manly talks to Mark Phillips about how entrepreneurs cope with the taste of defeat without it slowing them down. There are plenty of sobering statistics available to budding entrepreneurs that show the […]
Innovation Nation: Marzipan Design
Reducing the amount of waste we produce is one of the keys to curbing the devastating impact throwaway culture is having on the natural environment. But there is one major barrier that gets in the wayβour inability to repair our own products. Steven Almond, an industrial designer by trade, experienced this first-hand when he decided […]
Fourth annual Northland internet speed survey
Northlandβs Digital Enablement Group (DEG), in collaboration with the regionβs four councils β Northland Regional Council, the Far North, Kaipara, and Whangarei District Councils β want people to help shape Northlandβs digital future by completing the fourth annual Northland Internet Speed Survey. βThe test will ask you how fast β or slow β is your […]
SEO tips you can actually understand and use yourself
You probably know that SEO stands for βsearch engine optimisation” and is the process of driving traffic to your website from organic search engine results such as Google, Yahoo and Bing. But have you ever thought about doing SEO and… Found it too complicated? Found it too expensive? Weren’t sure if it really will help […]