In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses.
At a glance
Founders: Tina Chou, Margie Hunt & Naz Babapour
Business: Soochi
Founded: 2020
HQ: Auckland
Can you tell us a bit about your business?
Soochi drinks are functional beverages and supplements.
We believe in a world where everyone can achieve self-actualisation, realising your full potential. We believe in a world where everyone’s glass can always be full, and we want everyone to think of Soochi as a helping hand to support those moments of need.
What’s the backstory for your business idea?
The CEO, Tina was living in London for five years where she cofounded a gut DNA testing company that specialised in personalised nutrition tips. She is a huge believer in functional eating and drinking and it was out of this that she wanted to create a range of functional wellness products that helps people with wellness concerns.
Towards the end of 2020, she decided to move back home to Auckland and got her long time friends Naz (Creative Director) and Margie (Food Tech) to join the team to create Soochi.
What programmes, learning or mentoring have been of assistance so far?
- Sprout Accelerator 2021 cohort
- Finalist in NZ Food Awards 2021
- Finalist in Artisan Awards 2021
- Finalist in Foodstarter (New World) 2021
WORKING ON SOMETHING NEW, INTERESTING OR IMPORTANT? JOIN OUR COMMUNITY OF FOUNDERS AND TELL US ABOUT YOUR VENTURE HERE.
