Got your tickets to the 2022 NZ SME&E Festival this 8th and 9th of November? Each week we’ll be sharing a podcast from some of the many great business speakers and mentors you can catch at the festival.

Why having a strong brand story is more important than ever

In this episode of the SME&E Festival Podcast, festival organiser Craig Murray speaks to special guest Cassie Roma. This podcast focuses on getting micro into brand and storytelling, why you should have one and if you have not got one yet and how you can develop your own brand story.




What is the SME&E Festival?

7 Headline Speakers, 26 workshops, 1 SME&E party, 700 attendees – don’t miss the business event of 2022

The SME&E Festival seamlessly combines high-quality business learning from some of the best business minds in NZ with entertainment, creativity and innovation. SME&E is a new business learning experience, you will leave with new insights, new skills to implement and a strategic framework to help your business grow. Get your tickets at or hear more about the event below.

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