In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand.
At a glance
Founders: Kitti Bradley and Jason Teunissen
Business: Mother Trucking
Can you tell us a bit about your business?
Introducing Mother Trucking, the transport management system designed to empower SMEs in the trucking industry.
If you were to look at the existing platforms out there, you’d understand why. Most are built for or by process managers, and not truckers.
Our mission is the creation of an all-encompassing platform that caters to small and medium-sized companies within the industry. By fostering seamless integration, we empower businesses without in-house mechanics or IT support, as well as those reliant on third-party contractors, to collaborate effectively and stay continuously updated.
Traction has been rapid. In just four months, we have developed an MVP for mobile and desktop platforms to address dispatch management and audit trail challenges, with a focus on heavy haulage. Within this time we also were lucky enough to be invited to take part in The Ministry of Awesome, and Callaghan Innovation startup program – Electrify Accelerator, where we walked away with two out of the four prizes.
What’s the backstory for your business idea?
Upon returning from Europe, we established a low-code consulting company above my parents’ truck workshop. It became evident that many drivers and fleet owners were struggling to find a suitable technical solution.
So we partnered with a heavy haulage company who were facing specific problems, such as no way to plan in pilot vehicles or inspections in their current system. With their guidance we created a scalable platform that could benefit not only them but also other SMEs in the industry. We are now working with other SMEs in Nelson, validating these concepts.
Market research revealed that 92% of freight in NZ is transported by trucks, with 80% of those companies being SMEs. This sizable market validated our decision to develop a cost-effective SaaS platform to assist SMEs in the trucking industry, empowering them with efficient operations and technological advancements.
What programmes, learning or mentoring, or resources have been of assistance so far?
Ministry of Awesome Electrify Accelerator, funded by Callaghan Innovation has been a fantastic introduction into the world of startups, as well as an opportunity to make meaningful connections.
It’s a cliché, but Rich Dad, Poor Dad is a must read if you want to learn how to bootstrap.
Mentors are essential. Whether they are directly working in your industry, or they have experience with an area of your professional development you want to grow in.