Auckland’s MyRepsoft Is Rewriting the Rules of Finance with AI Automation
With a platform that can process thousands of financial documents in minutes, MyRepsoft is putting New Zealand innovation on the global stage — and redefining how businesses turn data into decisions.
Founded by husband-and-wife team Hamilee and Salvador Repasa, the Auckland-based company develops AI-driven software designed to eliminate the grunt work in finance and accounting. By removing the need for manual data entry and speeding up complex reconciliations, MyRepsoft is helping businesses make faster, more confident decisions, giving finance professionals their time back.
“We’re changing the way data extraction is done in the industry,” says Salvador Repasa, a veteran software engineer with more than 25 years in financial systems. “A lot of people are still stuck with old methods that take months to implement. We’ve created a faster, more practical approach. One that doesn’t need templates or manual configuration.”
For Hamilee Repasa, a qualified accountant and business analytics expert with more than 25 years in financial systems, the mission is as human as it is technical. “There are so many intricacies in finance that are still done manually,” she says. “We wanted to automate those processes so people can focus on strategy and relationships, the things humans are great at.”
For MyRepsoft, the journey began five years ago with a simple observation: most organisations still rely heavily on people to process vast amounts of financial data. That insight became the seed for a proprietary platform that uses AI and natural language understanding to “turn data into decisions”.
Their technology has already been tested with a New Zealand-based Fortune 500 company, where it delivered an 85 percent improvement in process efficiency and reduced labour costs by a similar margin. MyRepsoft’s system consolidates thousands of supplier statements, reconciles them automatically, and delivers clean, reliable data that executives can trust.
“In the real world, many companies only reconcile accounts when there’s a problem, when someone complains or a payment is overdue,” explains Hamilee. “Our solution lets them do it proactively. It prevents fires before they start.”
The couple’s entrepreneurial path has been anything but easy. MyRepsoft began as an analytics tool for early childhood education, before pivoting to commercial applications when they saw a bigger opportunity in finance. That decision set them on a years-long journey of research, development, and reinvention.
In 2024, the company received a Callaghan Innovation R&D Grant, which Hamilee says was a turning point. “It was such a big help. We were already self-funding, and this allowed us to push deeper into developing our own platform,” she says.
Owning their technology outright became a crucial advantage. “Most competitors rely on third-party providers overseas,” Salvador says. “We built everything ourselves, here in New Zealand. It means we can be more agile and have full control over how it evolves.”
Their efforts are paying off. MyRepsoft has one major enterprise client, partnerships in progress with accounting and ERP platforms, and early support from incubators in Maryland and Florida as part of their United States expansion plans. But for now, the founders are focused on gaining traction at home. “From launch to March, our goal is strong New Zealand growth,” says Hamilee. “We want to show what Kiwi innovation can do before we scale globally.”
For both founders, technology is a means to a much larger end. “What excites me is helping people,” Hamilee says. “I’ve seen so many talented finance professionals stuck doing grunt work that machines could do better. I want to give them back their time to use their human skills again.”
The pair’s complementary strengths — her deep finance expertise and his engineering background — make them a natural fit. Both are driven by a belief that technology should serve people, not replace them. “It’s not tech for tech’s sake,” Salvador adds. “It’s tech with a purpose.”
Like most founders, they’ve discovered that building something new takes resilience. “If you measure how hard this is on a scale of one to ten, it’s twenty-one,” Salvador laughs. “You risk everything. But if it’s hard, it means you’re solving a real problem.”
Their advice to other entrepreneurs? Keep going, even when it’s slow. “It takes discipline,” he says. “Progress every day, even 0.01 percent, is still progress. Over time, it accumulates.”
Hamilee adds that community is key. “Ask for help. Be part of the ecosystem. Sometimes founders get tunnel vision, but the more you talk to people, the better your perspective becomes. And never burn bridges. Build genuine relationships. They’ll support you when you need it most.”
With a growing team, international interest, and a technology that could reshape how financial data is managed, MyRepsoft’s future looks bright.
For Salvador, the excitement lies in leading a global shift. “We’re one of the first in the world doing data extraction this way,” he says. “It’s just a matter of time before the industry catches up.”
And when it does, MyRepsoft intends to be right there, not just transforming finance, but changing how people experience work itself. With their blend of technical genius and human heart, the couple are proving that automation, done right, doesn’t replace people, it empowers them.
Story by Leighton Littlewood
Innovation Nation is a series celebrating stories of innovation and diversity in entrepreneurship from around New Zealand.
Innovation Nation proudly supported by:
