Articles

NZ Entrepreneur spoke with Dave Howden, CEO of SupaHuman AI, to get some of the history and approach of SupaHuman and pick his brain for his thoughts on the three key AI trends that business leaders should watch for in 2025. By now, AI is no longer a futuristic concept—it’s a present reality reshaping industries […]

Who: Magnify Consulting What: Sales – strategy, CRM, outsourced, tradeshows NZ HQ: Wellington Who do you work with and what key challenges do you help them solve? At Magnify, we help founders of SMEs to grow a healthy sales pipeline – without the risk of hiring. Magnify is a full-service sales agency – sales strategy […]

In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founders: Logan Wedgwood and Uli Wiehle Business: Beyond Founded: 2021 HQ: Auckland Can you tell us a bit about your business? Beyond is a strategy execution tool born out of three decades […]

By adopting simplicity as part of your leadership framework, you can improve practice performance without adding more complexity to your employees’ lives. Overcomplicating things is a natural tendency for many business leaders. Executives and founders are usually intelligent, ambitious people. They don’t want to do less; they’re hard-wired to do more. However, many can forget […]

In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founders: Deeyana and Roman Amosa Business: FitTeens NZ Founded: November 2023 HQ: Auckland Can you tell us a bit about your business? FitTeens is New Zealand’s leading fitness program for teenagers aged […]

Ten years ago, Mike and Mary Fleming moved from senior marketing roles to business ownership with MyMarketer, seeking more flexibility while raising their family. Though the transition came with challenges, it offered them the chance to regain control over their careers and find the work-life balance they desired. “We always dreamed of owning our own […]

In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founder: Angelica Lawson Business: Ceratec Health Founded: July 2023 HQ: Auckland Can you tell us a bit about your business? Over 570 million people worldwide live with undiagnosed prediabetes and diabetes, and […]

Has your sales cycle lengthened? You’re not alone. Rocky economies, hybrid work arrangements, and complex internal issues means more buyers find it harder than ever to reach a decision. More decision-makers, more options, and more risk-aversion. Add seasonal peaks and troughs. It’s no wonder opportunities stall, and buyers refuse to budge. So, how can you […]