Articles
Insights and inspiration for entrepreneurs
Good Line NZ meets the rising demand for virtual assistants in safeguarding team mental health
Virtual assistance organisation Good Line NZ has noticed a significant uptick in businesses seeking virtual assistance to ensure their teams don’t succumb to overwhelming pressures. Founder and director Sabrina O’Flaherty says in today’s business world, prioritising the mental health of employees has become essential for organisational success. In recognising the detrimental effects of burnout, businesses […]
Green Waste Products NZ
In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founders: Koro Carman & Vaughan Hemara Business: Green Waste Products NZ Founded: 2022 HQ: Northland Can you tell us a bit about your business? The Green Waste Products NZ mission is to […]
One big boost for Taranaki businesses
Taranaki small businesses have overwhelmingly embraced a government programme helping them to grow online. Digital Boost Facilitation Scheme is a Ministry of Business, Innovation and Employment (MBIE) initiative created to provide additional support and encouragement to small businesses to adopt and practically use the Digital Boost Platforms to digitally transform their businesses. As the regional […]
Lulah Collective
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founder: Nicole Gaviria Business: Lulah Collective Founded: 2022 HQ: Canterbury Can you tell us a bit about your business? At Lulah Collective we are deeply passionate about designing activewear that […]
For customer engagement Emotional Value beats Functional Value
There is irrefutable evidence that, even in the age of instant online purchasing, customers who emotionally connect with a business or brand purchase more, stay longer, and provide hundreds of percent more lifetime value. Yet when you look at the way most businesses market themselves, you’d think this was radical, reckless thinking. Despite emotional connection […]
Two Dudes
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founders: MICHAEL MCRAE & Tomas Tappin Business: Two Dudes Founded: 2020 HQ: Auckland Can you tell us a bit about your business? Two Dudes is a men’s personal care business. […]
Gold Walk
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founders: Zoey Tomlinson-Rout & Maru Rout Business: Gold Walk Founded: 2019 HQ: Canterbury Can you tell us a bit about your business? We are at the stage of our lives […]
Treat NZ
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founder: Fleur Wolstenholme Business: Treat NZ Founded: 2021 HQ: Waikato Can you tell us a bit about your business? Treat NZ is ‘NZs coolest foodie club’ a platform that helps […]