Articles

The 4 P’s of marketing are a well-known recipe for a successful marketing plan. Most of us know these to be ‘Product, Price, Promotion and Place’. There are also 4 P’s for successful business leadership. Purpose We have to know exactly where we are headed and why to get there in the straightest line possible […]

In 2011 Aucklanders Matt and Kate Belcher revolted against the frantic pace of life in the city and escaped to the peace and tranquility of Glenorchy, at the head of Queenstown’s Lake Wakatipu. Entrepreneurship enabled them to do this and their cycle tours business Revolution Tours has now survived its first five southern winters, attracting […]

There’s a New R&D Loss Tax Credit that Could Help Big ideas can take on a life of their own. They demand a lot of attention – filling your days and keeping you up at night. They can also soak up a lot of money. That’s where the new Research and Development (R&D) Loss Tax […]

In 2006, after years of living out of a bag while travelling the world on the pro freeskiing circuit, Wanaka’s Hamish Acland wondered why his thermal underlayers could not be as fashionable as they were functional. Three years later, Hamish and his now wife and co-founder Hannah shipped the first orders of Mons Royale merino […]

When I first saw the lone Wanaka willow tree, three thoughts popped into my mind, almost simultaneously. The first was, “Wow, how beautiful.” The second was, “How is this thing still alive?” And the third was, “How sad!” And when I thought about it I realised that this is pretty much exactly the way society […]

Bernadette Soares is the founder of Brand Value, the parent company of well-known beauty brands Natural Glow, Radiessence, Pharo, Enliven and BodEze. Bernadette also founded the charity Let Your Light Shine, set up to empower individuals and transform communities. NZE: You’re a mum who started her beauty empire from a kitchen stove while raising three […]

Frank became an entrepreneur out of necessity when the GFC hit. His experience has fuelled a passion to now empower and help other fellow graduates to learn the business skills necessary to make the most of their qualifications. His business Success Asylum helps inspire graduates and give them the confidence and skills to better pursue […]

Valuation of a venture deals with all of the mess, uncertainty and possibility that a company’s future holds, and tries to reduce it down to a single numerical figure – its valuation. Given how incredibly difficult forecasting the future is, investors and buyers will tend to gravitate to certain valuation ‘anchors’. As a company owner, […]