Articles

The idea that entrepreneurs can study humankind to gain business insights is a powerful concept, and one with dozens of implications around content marketing. Demographic data doesn’t always tell us about what’s really important to people; it’s too sanitised, too impersonal, but it’s just the baseline we begin with. Director of Business Innovation & Strategy from Massey University, Hamish Gow, believes that ‘Searching Google’ no longer yields the results people are […]

Sam Hazledine is regarded as one of the brightest young business minds in the country. Award winning entrepreneur, best selling author, pro skier and dedicated husband and father. Sam shares valuable insights with us. 1) Why did you become an entrepreneur and what did you do beforehand? In 2003 I graduated as a doctor. I took […]

A lot of hard work and sacrifice is needed to build a business. Each month we talk to an inspiring entrepreneur to show you that really, anything is possible. NZ Entrepreneur: Tell us about your business. What is it exactly that you do? Danny Ing: Cin7 is a cloud based Inventory and POS system. “CIN” […]

To attract outside investment in your business, you may need to radically alter some of your thinking in regards to your business and also the nature of outside investors. While banks may require financial statements and keep a close watch on your progress, the level of intrusion in your business from outside investors is likely […]

Great businesses are started every day when people act upon an opportunity. Rod Drury is one of New Zealand’s most successful and best known entrepreneurs, we talk to him about the story behind the Xero, the future, and what makes him tick. 1) You’ve built a number of businesses including Glazier Systems and Aftermail but you’re […]

Supported by prominent New Zealand technology investors as well as the New Zealand Ministry of Business, Innovation and Employment, Kiwi Landing Pad can offer New Zealand technology companies either short or long-term residence at their office in San Francisco. Tenants gain access to a wealth of experience and are able to create invaluable networks in […]

Strategies to help win customers without breaking the bank. Back in the late 90s, working as a marketing consultant, I would always hear the managing director of a risk insurance brokerage I was assisting tell his team “activity equals success”. Without a doubt he was right. The sales you make today are generated from the marketing activities you have done […]

Sandy Geyer answers commonly asked questions from new entrepreneurs. “I’ve been told that people with certain personality types have a higher chance of being a successful entrepreneur than others. I want to start my own business but I’m concerned that my personality may mean I’m not cut out for entrepreneurship. I suppose I am quite […]