Articles

Like advertising, the commercial imperative for content marketing is to grow sales. But content marketing is not advertising; the strategies on which each are based could not be more different. While advertising relies on interrupting the attention that customers are trying to pay to another destination (eg a TV program, an article, a video clip), […]

Salespeople can have a tendency to over communicate. They fill the conversation gaps with excess drivel. Saying too much can dilute the main point you are trying to communicate and confuse the listener. Mark Twain is quoted as saying, “The right word may be effective but no word was ever as effective as a rightly […]

With 83% of baby boomer businesses not having an exit strategy there is big problem coming our way. If this problem is not met, a lot of business owners will face a bleak future. We talk to small business financial specialist Warwick Russell on how we can address this issue and turn the problem around. […]

(1) Measure everything (2) Improve based on data (3) Rinse and repeat When building a scalable direct sales model for your B2B SaaS business, you need to make your processes and the resultant revenue both repeatable and measurable. Repeatable is important so that you can answer the following questions: (1) what will happen if we […]

Founder: Gemma Thompson HQ: Wanaka Tell us about your business. Wisp is a wish list making website. Its main objective is to stop getting really naff presents from the people you love. All that is required is to browse the internet, select a few wish pressies and add them to your account using our bookmarklet […]

How do you stop people from stealing your game changing ideas and intellectual property? Lynell Tuffery Huria from AJ Park shares her inside knowledge with six simple steps. As a business owner, your attention is often focused on competing priorities such as perfecting your product or service, servicing and building your customer base and, of […]

When in pursuit of a new client, don’t bag the competition. Remember that you have competitors; your prospect has alternatives. By putting down the competition you run the risk of being seen as unprofessional, and perhaps a desperate salesperson making a vain attempt to make yourself look good. Politicians do it all the time – […]

How do you raise awareness and create a market for an entirely new, unique product or service that nobody has ‘ever heard of’? I was at a Grow with Hubspot event in Auckland recently when business owner Joanna Clough asked a similar question. Joanna is the New Zealand founder of The Dog Safe Workplace Ltd, a […]