Articles
Insights and inspiration for entrepreneurs
Will running a business together ruin our marriage?
Ever thought about starting a business with your husband, wife or partner? Maybe you know a couple or couples who run a business together and are wondering how they can stand it? Here entrepreneur mentor, Sandy Geyer, responds to just such a question from one of our readers. Question: My husband and I are thinking […]
Startup Watch: Advanced Safety
Founder: Matt Jones HQ: Christchurch Tell us about your business. Advanced Safety provide workplace health & safety systems, health and safety training & on-going support for small, medium & large business. We have identified that there are many individuals who have been given the additional H&S responsibilities within a business that have little or no […]
BLOOD, RESEARCH, SWEAT, DEVELOPMENT, TEARS…
Research and development makes unique demands of a company – and the individuals who take it on. Often people involved in R&D are driven by passion – there’s a problem to be solved or a useful invention that has to see the light of day. The work can easily become all-consuming. The long hours and […]
Market research – how to learn about your competitors
There are many reasons why you need to learn more about your competitors but my three favourites are to avoid their mistakes; to copy and build upon what they do right; and to know their weak points when quoting against or taking their customers off them. Generally, benchmarking can be useful to find out about […]
Budding Northland entrepreneurs given chance to branch out
A new business ideas competition called The Pick: 2017 will give everyday Northlanders the chance to challenge their ‘nine to five norm’ and turn their business idea into a reality. Launched today, The Pick: 2017 competition is hosted by The Orchard Business and Event Hub in Whangarei, and supported by Northland economic development agency Northland […]
2017 Talent Unleashed Awards Open
Global technology and digital recruitment company Talent has invited the best tech companies, startups, leaders and entrepreneurs from New Zealand and across the globe to enter the 2017 Talent Unleashed Awards. According to Talent Founder and Executive Chairman, Richard Earl, the Talent Unleashed Awards program, in its fifth year, was established to challenge and inspire […]
Entrepreneurship vs employment: which is more secure?
Question: I have been tempted many times to start my own business, but I am concerned about the lack of security as an entrepreneur and wonder if it’s just best to stay employed so that I can be sure of my ability to provide for my family. What do you think? Answer: I think that […]
How to sell more: know your key benefits
One of the most well-known pieces of advice in selling is that customers buy key benefits, not features. Yet for all the talk, it’s unbelievable how many sales people and business owners let themselves and their fantastic products and services down by ignoring this simple rule. In selling, and in business, one of the traps […]







