Articles
Insights and inspiration for entrepreneurs
Is it ever OK to quit?
Entrepreneurs love American football player and coach Vince Lombardiβs famous quote, βWinners never quit, and quitters never winβ. But as with any piece of advice, I think this mantra can actually be quite dangerous if taken out of context. Because as entrepreneurs, we need to understand that sometimes the best thing we can do is […]
4 keys to converting digitally savvy buyers
The way that consumers interact with companies and their brands is rapidly evolving. No longer is it enough for a business to bring out a new product or service, then book some advertising airtime to promote their offering and sit back as the sales come in. In the digital age, people are increasingly aware of […]
StartUp Watch: Tap Creative
Founder:Β Mariya Kupriyenko HQ:Β Auckland Tell us about your business. Tap is a new startup making it easy for SMEs to find and work with creative professionals through a fully serviced platform or face-to-face for projects of any size. With 400+ vetted designers, animators, video makers and photographers signing up to the platform already, Tap gives companies […]
4 mistakes that young entrepreneurs make
Jumping aboard the entrepreneurship rocket early on is invaluable. You get to make the mistakes, learn important life lessons and start building your own life from a very early stage. Much earlier than most of your colleagues around the same age. Although mistakes will be made, here are four major mistakes that young entrepreneurs make. […]
WORKING ON A BIG IDEA? THE R&D LOSS TAX CREDIT COULD HELP
From garden shed tinkerers to software developers, Kiwis have always had the entrepreneurial flair, motivation and the creativity that can turn big ideas into great businesses. But as the business starts to grow there are times when big ideas can suffer due to lack of funds. Itβs especially difficult for smaller companies and individuals who […]
The Anatomy Of A Great Ecommerce Startup
Despite what you might be hearing, the most important thing about starting a digital business is not a creating the perfect space with bare lightbulbs, exposed copper wiring, and the latest Macbook Pro. What you need to start is an idea, a passion and a great eCommerce store that communicates your brand to an audience […]
The Trouble with ‘Selling Ice to Eskimos’
Youβre a good salesperson, perhaps even a great one. As the saying goes β βYouβre so good at sales that you could sell ice to Eskimosβ. But does that mean you should? Iβve just searched a well-known New Zealand employment website, and entered the key words βsell ice eskimoβ. There are four positions currently listed, […]
StartUp Watch: Broadband Compare
Founder:Β Gavin Male HQ:Β Auckland Tell us about your business. Broadband Compare is New Zealandβs most comprehensive broadband comparison website. We list broadband plans from over 100 ISPs and have simple-to-use filters based on a user’s internet habits to help find the best broadband plan for their needs. We compare all plans in a simple format to […]