Articles

Great salespeople ask great questions, and they have a questioning strategy that flows. Knowing what question to ask next relies on many things. These will include your clarity on the objective of the meeting, your knowledge of the customer and their business, your product knowledge, your business acumen, your listening skills, your ability to stay […]

 Like any good design, a good website should be created with the user in mind. That sounds obvious, but it is often overlooked when you are faced with the seemingly huge task of building a new website. The traditional navigation breakdown of a website often presents a business a period of jarring introspection as they […]

Founders: Emma and Mark Black HQ: Queenstown Tell us about your business. At CloudmyStaff we are focussed on providing our clients with a user-friendly, simple approach to all HR and Health & Safety functions by providing accessible tools for staff at all levels across an organisation. Who and where are your target customers? Small to […]

If you managed to reach or exceed your sales targets in the last financial year, well done. It was probably harder than ever though, and one of the key culprits is the ‘Long Sales Cycle’ – the Golden Staph of Selling. Here are my top five ways to shorten sales cycles: Stop talking to the […]

How do you determine the price to charge customers for your products and services? Here are some typical methods: Charge a bit less than or the same as competitors Charge a bit more than the product or service costs Charge as much as you need to earn to cover your costs, i.e. break even Charge […]

Did you know that 35 to 50 per cent of deals go to the vendor who responds first? This succinctly distills the essence of online sales and marketing down to its core component. All the work online marketers do is for the deal, but in the end it may come down to your response time […]

Remember the world without the internet? Back when if you bought a car and weren’t satisfied, you had little chance to have your complaint heard? Your options for expressing dissatisfaction were limited to visiting the car dealership and complaining to a salesperson, or mailing your grievances directly to the manufacturer. And even if you did make a […]

Founder: Steve Cormack HQ: New Plymouth Tell us about your business. I am a contract mechanical design engineer, specialising in product development. I transform ideas into successful new parts, products, and production machinery. Who and where are your target customers? My target customers range from large scale manufacturing companies to sole operators who have a […]