Articles

I once heard Social Media Marketing described as the Wild West… a new frontier with endless possibilities, while simultaneously no one really knows what they’re doing. Over the last several years Social Media best practices have begun to take shape, especially with heavyweights such as Google and Facebook creating and updating new ways (nearly daily!) […]

Steve Bambury offers a precis from John Mackey and Raj Sisodia’s seminal book “Conscious Capitalism“. Business leaders and marketers would have to have their head firmly in the sand not to see that today’s consumers are increasingly voting with their wallets, and choosing where possible to support brands operating with a higher purpose. But aside […]

Does NZ need a Government Institute for Small Business? Not a question that occupies my mind, until I started to review the evidence of need. We all know there are a lot of small businesses here – but did you know that SMEs account for 97% of all enterprises in the country, employ 30.2 % […]

Observant followers of the Kardashian sisters may have noticed a recent addition to their promotional social media posts. #ad is now a permanent fixture on the celebrity figures’ promotional Instagram snaps following scrutiny of their online activities by American watchdog TruthinAdvertising.org. Influence sells, especially on social media platforms. Online ad blocking, an increase in subscription […]

When Massey University first launched business incubator the “ecentre” in 2001, the New Zealand startup scene was a far cry from the developed and expansive ecosystem we know and enjoy today. Hot on the heels of the dotcom boom and subsequent crash, it would be fair to say that while there was definitely a sense […]

NZ IT industry stalwart Heather McEwen decided very early on that working for someone else wasn’t a good fit for her. Nicholas Lane spoke with McEwen about lessons learned through her years as an entrepreneur, and her advice on navigating the roles of a Founder and CEO. Eager to learn more about McEwen’s latest venture, […]

Been asked to submit a proposal? Here’s why being too eager to prepare sales proposals can lead to wasted time and lost sales opportunities. Proposals have a special place in the mind of many salespeople. They are one of the milestones of the sales process and are often seen as the ‘meat of the dinner’. Being […]

Applications are now being accepted for the 2018 Soda Inc. Innes48 Start-up Competition, to be held at Wintec in Hamilton from 16-18 March. The largest event of its kind in New Zealand, the competition draws hundreds of national and international participants who compete for up to $15,000 in prize money over one high energy, high […]