Welcome

In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founders: Deeyana and Roman Amosa Business: FitTeens NZ Founded: November 2023 HQ: Auckland Can you tell us a bit about your business? FitTeens is New Zealand’s leading fitness program for teenagers aged […]

Ten years ago, Mike and Mary Fleming moved from senior marketing roles to business ownership with MyMarketer, seeking more flexibility while raising their family. Though the transition came with challenges, it offered them the chance to regain control over their careers and find the work-life balance they desired. “We always dreamed of owning our own […]

In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founder: Angelica Lawson Business: Ceratec Health Founded: July 2023 HQ: Auckland Can you tell us a bit about your business? Over 570 million people worldwide live with undiagnosed prediabetes and diabetes, and […]

Has your sales cycle lengthened? You’re not alone. Rocky economies, hybrid work arrangements, and complex internal issues means more buyers find it harder than ever to reach a decision. More decision-makers, more options, and more risk-aversion. Add seasonal peaks and troughs. It’s no wonder opportunities stall, and buyers refuse to budge. So, how can you […]

PowerUp Investment Month, a new initiative from Te Puna Umanga Venture Taranaki, is a game-changer for entrepreneurs looking to grow their businesses. Designed to demystify the complex world of investment and fundraising, this new series of workshops offers Taranaki-based businesses the tailored support they need to successfully navigate the capital raising process, attract potential investors, […]

Callaghan Innovation says it will “work hard to support its staff and customers” as it implements the Government’s decision to disestablish the agency. The Prime Minister this afternoon announced the disestablishment of the Crown Entity as part of the Government’s reforms of the science, innovation and technology system. Callaghan Innovation was launched in February 2013, […]

Whatever you’re facing, there are smart sales strategies you can deploy to combat the recession, even on a low budget. Better still – some of these sales strategies are free (apart from your time!). ONE – GIVE CLIENTS SOMETHING VALUABLE Even if your budget didn’t stretch to Christmas gifts, you’ve still got something highly valuable […]

Who: Fabric Digital What: SEO, Web Design, Google Ads NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? We work with businesses across New Zealand and Australia, from local Auckland tradies to major household brands. Many clients come to us because their businesses can’t be found on […]

In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founder: Kelly Norris Business: Trakk Assets Founded: 2019 HQ: Nelson Can you tell us a bit about your business? Trakk Assets is a cloud-based Asset Management Information System (AMIS) used to manage […]

Why bother with a website in the first place? Simply put, a website gives your business legitimacy and a space that you control. Unlike social media, where you’re confined to their rules and layout, your website is a place you can shape to reflect your brand. Plus, it makes you visible to people searching for […]

Who: Tomorrow What: Branding and Website Services NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? Tomorrow is a full service creative agency that specialises in helping businesses launch, scale or reposition through their brand and digital experiences. We work with the founders of startups to create […]

Starting a website? Congratulations! You’re setting up an invaluable digital space to connect with customers, showcase what you offer, and establish your brand. Your domain name — the address for your website — is a crucial first step. It’s like choosing the perfect business location, only online. Recent data by InternetNZ shows that 80% of […]