In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses.
At a glance
Founders: Tim Pointer, Matt Rowe & SEBASTIAN EDWARDS
Business: RescueMetrics
Founded: August 2020 (but it wasn’t live until early 2021)
HQ: Wellington
Can you tell us a bit about your business?
RescueMetrics: technology to restore digital marketing data.
We’re resolving the disruption to data used for tracking digital media performance. iOS updates, premature cookie loss and blocked data prevent marketing platforms from optimizing and reporting with accurate analytics. Up to 55% of your marketing data could be impacted. This can be misdiagnosed as under performing campaigns before being resolved.
RescueMetrics restores data for all marketing tools, after a two-step set-up. No reconfiguration, integrations or new server costs need to be considered. We have over 35+ platforms supported and resolve all forms of data loss, without compromising user privacy.
What’s the backstory for your business idea?
This venture spawned out of NZ’s largest independent digital performance agency. Seeing this loss of conversion data and the impact on clients’ campaigns (not to mention the costs and complexities to resolve this manually) inspired the team to build something that any digital marketing team around the world can use.
What programmes, learning or mentoring have been of assistance so far?
- Morgo
- NZTE
- Phase One
WORKING ON SOMETHING NEW, INTERESTING OR IMPORTANT? JOIN OUR COMMUNITY OF FOUNDERS AND TELL US ABOUT YOUR VENTURE HERE.
