Posts in category
Magnify Consulting
Insights, ideas, updates and inspiration from the team at Magnify Consulting.
The Trouble with ‘Selling Ice to Eskimos’
You’re a good salesperson, perhaps even a great one. As the saying goes – “You’re so good at sales that […]
Are Salespeople Still Relevant? Part 2: Sea change in sales and marketing
Sales and marketing have been radically changed by the Internet and technology. In part one, I considered how things have […]
Are salespeople still relevant? Part One
How have sales and marketing changed due to the Internet and technology? What is the current role of the salesperson? […]