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Magnify Consulting
Insights, ideas, updates and inspiration from the team at Magnify Consulting.
How to Breathe Life Back Into Cold Clients
If you’ve been in sales long enough, sooner or later you’ll be called on to breathe life back into cold […]
The Trouble with ‘Selling Ice to Eskimos’
You’re a good salesperson, perhaps even a great one. As the saying goes – “You’re so good at sales that […]
Are Salespeople Still Relevant? Part 2: Sea change in sales and marketing
Sales and marketing have been radically changed by the Internet and technology. In part one, I considered how things have […]
Are salespeople still relevant? Part One
How have sales and marketing changed due to the Internet and technology? What is the current role of the salesperson? […]