Articles
Insights and inspiration for entrepreneurs
One big boost for Taranaki businesses
Taranaki small businesses have overwhelmingly embraced a government programme helping them to grow online. Digital Boost Facilitation Scheme is a Ministry of Business, Innovation and Employment (MBIE) initiative created to provide additional support and encouragement to small businesses to adopt and practically use the Digital Boost Platforms to digitally transform their businesses. As the regional […]
Lulah Collective
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founder: Nicole Gaviria Business: Lulah Collective Founded: 2022 HQ: Canterbury Can you tell us a bit about your business? At Lulah Collective we are deeply passionate about designing activewear that […]
For customer engagement Emotional Value beats Functional Value
There is irrefutable evidence that, even in the age of instant online purchasing, customers who emotionally connect with a business or brand purchase more, stay longer, and provide hundreds of percent more lifetime value. Yet when you look at the way most businesses market themselves, youβd think this was radical, reckless thinking. Despite emotional connection […]
Two Dudes
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founders: MICHAEL MCRAE & Tomas Tappin Business: Two Dudes Founded: 2020 HQ: Auckland Can you tell us a bit about your business? Two Dudes is a menβs personal care business. […]
Gold Walk
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founders: Zoey Tomlinson-Rout & Maru Rout Business: Gold Walk Founded: 2019 HQ: Canterbury Can you tell us a bit about your business? We are at the stage of our lives […]
Treat NZ
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founder: Fleur Wolstenholme Business: Treat NZ Founded: 2021 HQ: Waikato Can you tell us a bit about your business? Treat NZ is βNZs coolest foodie clubβ a platform that helps […]
How much bandwidth does your business need?
In todayβs digital world, a strong internet connection is the lifeblood of most businesses. With modern technology and digital ways of working available (and constantly evolving), it brings into sharp focus the question – is your internet bandwidth up to the job? Whether you have a cafe that offers free wifi for customers or have […]
OtherNature
In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses. At a glance Founders: Hope Williams & Matt Leadbeater Business: OtherNature Founded: 2021 HQ: Canterbury Can you tell us a bit about your business? Inspired by the wonders of fungi, OtherNature is a […]







