Innovation nation 2025

Join us as we showcase emerging Kiwi tech innovators and their vital contribution to New Zealand’s vibrant and prosperous future.

grow awareness with customers and investors

Are you a founder or supporter of companies in one of our 10 featured categories* this year? If so we invite your organisation to be part of a collaborative nationwide PR and media campaign to raise awareness for our awe inspiring innovators and the diversity of NZ’s burgeoning innovation ecosystem.

For participating startups and scaleups, Innovation Nation presents an exciting opportunity to grow awareness and interest for their ventures via a comprehensive package of media opportunities, subsidised and coordinated by the founder-friendly PR experts at NZ Entrepreneur and FoundrPR.

inclusions For participating companies

• PR campaign plan
• 750-1000 word feature story including interviewing, writing, review and editing
• Pitched to relevant NZ business media by our professional PR team eg Stuff, NBR, BusinessDesk, NZHerald, NZBusiness, TechDay (between 1 July & 31 October)
• Published by NZ Entrepreneur on our website for sharing with your team, customers, investors and partners (between 1 July & 31 October)
• Distributed to 5000+ members of the NZ Entrepreneur innovation ecosystem via email and social media (between 1 July & 31 October)
• 10 minute video interview with your designated spokesperson published on APAC Innovator including 2 minute cut for social media (between 1 July & 31 October)
• Inclusion in the Innovation Nation social media showcase during Global Entrepreneurship Week (17-21 November)
• 1 x Startup NZ Entrepreneurs Programme Scholarship for you to give away (or donate to our scholarship pool)
• Plus a free “Intro to PR” training and media preparation workshop for your relevant team members (online)
• $1500+gst (Limited to 5 participating companies per *category.)

“If I can see it, I can be It” The why behind Innovation Nation

Throughout history, tough times have been the catalyst for breakthroughs that lay the foundation for new periods of growth and stability. Never before has the entrepreneurial spirit and optimism of New Zealand’s tech innovators been so important, finding new paths to value creation and providing role models for future Kiwi innovators.

For this to continue, New Zealand must prioritise investment in the education, infrastructure, policy and culture that precludes world class, innovation-led economies. And for that to happen, we need high levels of awareness and engagement in the New Zealand tech success story, not just from policy makers and media, but from everyday Kiwis who can see how homegrown innovation changes the world.

To do this, our storytelling must transcend platforms, verticals, C-suites and geographies. That’s what makes Innovation Nation much more than just a media campaign. It’s a movement, a mindset, a snapshot in time… And we’d love you to be part of it!

Richard Liew, Founder & Editor, Founder Media Group

Questions? Email me at richardl@nzentrepreneur.co.nz or call or text 021 994 136.

How to apply

Interested in being featured in Innovation Nation as a Participating Company or Partner?

For expressions of interest, and more information, email our editor Richard Liew at richardl@nzentrepreneur.co.nz

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Key Dates

1 June: Participating Company and Partner invitations open

1 July: Participating Company media & PR campaigns begin

31 July: Partners confirmed

1 September: Partner interviews begin

17-21 November: Social Media Showcase (Global Entrepreneurship Week)

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*cATEGORY STATUS

• Fintech – Open

• Agritech (incl Food & Fibre) – Open

• Biotech – Open

• Medtech & Health – Open

• Cleantech & Sustainability – Open

• EdTech – Open

• AR/VR & Gaming – Open

• SaaS & B2B – Filling

• AI/Data/Machine Learning – Open

• Transport, Logistics & Property – Open

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