Who: Flying Lizard Brand Logic
What: Strategic Business Consulting / Branding Strategy
NZ HQ: wellington
Who do you work with and what key challenges do you help them solve?
I help founders simplify their offer so their ideal customer is 100% committed to buying. Businesses lose sales to the competition when their message is too complex, leading to wasted effort and marketing spend. I establish the branding logic that tells your suppliers exactly what to build and why, turning strategy into basic business kit. This ensures your rollout is based on sound logic and thirty years of practice, rather than templates or trends. Before you spend more, take my free 2-minute Brand Strategy DEVELOP INSIGHT Check at flyinglizard.co.nz.
Key services and resources
My services follow four steps that support you through the different stages of your business life:
- The Brand Strategy Insight Check is a free and fast way to see where your business message is clear and where it needs work. Found at https://flyinglizard.co.nz/brand-strategy-insight-check/, it provides the value of knowing what you need to do before committing funds to marketing, web or point of sale.
- The Brand Strategy Code is a workshop session that establishes the core strategy for your business. It defines the logic your brand must operate by to ensure every supplier and every dollar has a clear job, preventing rework and protecting your spend. See https://flyinglizard.co.nz/services/ for details.
- Brand Strategy Advisory provides strategic guidance to apply your brand strategy to real-world decisions, refining your direction without overhauling the entire brand. See https://flyinglizard.co.nz/services/ for details.
- Brand Architecture Programme provide the rigorous strategic structure required for growing businesses and complex organisations to ensure long-term consistency. See https://flyinglizard.co.nz/services/ for details.
- Strategic workbooks are available on Amazon for leaders and business owners who prefer to work independently and develop their strategy at their own pace. Further information is available at https://flyinglizard.co.nz/products/.
I work only in brand strategy. Not design. Not marketing execution.
What excites you about the work you do?
Witnessing a founder transition from reactive choices to considered, strategic decisions is the most rewarding aspect of my practice.
After thirty years, I am motivated by helping you gain the line of sight required to build an intentional business. Providing the logic to avoid waste ensures your ideal customer is 100% committed to buying.
This focus on original thought helps you lead a more intentional and successful New Zealand business.
What recent news and highlights can you share about your work and impact?
- My current work includes active participation in advanced brand strategy critique with senior practitioners at Level C. This allows me to test original logic before it reaches the mainstream.
- Locally, I have recently been approved as a mentor with Business Mentors New Zealand.
- These highlights represent a commitment to keeping my thirty years of experience grounded and practical. This is not about collecting awards, but about ensuring the advice you receive is rigorous and relevant to the challenges of a new business.
What message or offer would you like to share with the NZ Entrepreneur community?
Start by developing the insight required for your brand.
I offer a free 14-question process designed to help you see the strategic gaps in your business. This allows you to identify the logic needed to ensure your ideal customer is 100% committed to buying your product or service.
You can access this tool at https://flyinglizard.co.nz/brand-strategy-insight-check/. This is a fast and direct way to begin your strategy before you commit your budget to marketing execution.
GET IN TOUCH
About this feature: Our goal is to showcase products and services that we think you may be interested in. As such this Q&A feature was completed and sponsored by the team at Flying Lizard Brand Logic.
