Building a software business? Ingram Micro Cloud can help!
Software as a Service (SaaS) and Independent Software Vendors (ISVs) are in a tremendous growth phase but also face enormous pressure to grow revenue.
The initial reaction to invest in Direct Sales, where the vendor attempts to sell directly to customers via sales teams and marketing campaigns, can be expensive. An average of 30% of ISV revenue is spent on sales/marketing and only 20% on product development.
To help you grow faster, consider Channel Sales as a way to quickly extend your sales reach and reduce customer acquisition costs. Simply defined, Channel Sales is basically third-party sales. It’s selling through somebody not on your payroll and while this sounds very promising, you want to get all the insights to take a strategic approach before jumping in head first.
Grow your business with Ingram Micro Cloud Channel Sales
As the biggest IT Distributor in New Zealand, we developed a completely separate business to run our Cloud services and support both local and global ISVs with this channel choice.
We are the number one Microsoft CSP partner in the world and provide a global route to market for thousands of technology solutions by providing the channel, platform, operations, sales support, and marketing to help you grow your business:
- Expand Reach – Access to over 55,000 Cloud VARs (up to 200,000 VARs) around the world
- Scale Business – Leverage automated provisioning, consolidated billing, go-to-market support and an existing sales network
- Increase Revenue – Enable the channel to include your offer as part of their Cloud solutions
- Decrease Overhead – Increase customer satisfaction by leveraging reseller support
Creating and building a successful Reseller Channel Program doesn’t happen overnight. Along with a carefully planned strategy, it often takes a significant amount of invested time, work and fine-tuning.
Fortunately, Ingram Micro has a proven track record of helping ISVs overcome the challenges faced when starting a Reseller Channel Program.