Social Media Compliance: Safeguard Your Brand and Avoid Common Pitfalls

Could one social media post put your startup at risk? For many founders, social media is one of the fastest ways to build awareness, reach customers and grow a brand. But when you are moving quickly, it is easy to post, share, or approve content without checking the risks involved.

A photo used without permission, an unclear influencer post, or a misleading claim about your product/service can quickly create problems. Your startup could face complaints, damage to your reputation, disputes with creators or contractors, or claims that you have used someone else’s intellectual property.

Having the right checks in place does not mean slowing down your marketing. It means making sure your team knows what can be posted, who needs to approve it and how to protect your brand before problems arise.

5 Practical Tips for Using AI Safely at Work

1. Set clear posting rules: Create a social media policy so your team knows what they can post, what needs approval and what information must stay private.
2. Check content before publishing: Make sure images, music, videos and captions do not copy someone else’s work or make misleading claims.
3. Manage influencer risks: Give influencers clear written instructions so they understand what they can and cannot say, and when posts must be labelled as sponsored.
4. Protect your brand: Register key trade marks and ensure your business name, logo, and other brand assets are protected before you expand your online presence.
5. Plan for problems: Set a process for handling complaints, abusive comments, account access issues and posts that could harm your reputation.

Free Webinar: Social Media Compliance – Safeguard Your Brand and Avoid Common Pitfalls

To help you understand how to use social media safely while protecting your business, LegalVision is hosting a free webinar on Social Media Compliance: Safeguard Your Brand and Avoid Common Pitfalls.

Join LegalVision on Tuesday, 9 July at 11 am NZST when Tayler Berridge-Smith (Associate) will discuss:

• IP risks when sharing, repurposing or commissioning content, including trade marks, copyright and music use in video posts;
• Key contracts to have in place, such as influencer agreements and marketing services agreements, and how they protect against brand damage, misrepresentation and competitor promotion;
• Managing risk and reputation through approval mechanisms and due diligence on influencers and freelancers; and
• Practical steps to review your current setup and close common gaps.

Following the webinar, there will be a live Q&A. If you cannot make it, you can still register, and LegalVision will send you a copy of the recording. You are also eligible to receive a free legal consultation.

Register for free today.

About LegalVision

LegalVision is a commercial law firm that provides unlimited legal support to startups through a fixed-fee membership. Visit legalvision.co.nz or call 0800 005 570 to get in touch with our team.

Insights from the team at LegalVision.