Now more than ever, marketing is at the core of business success.

Having successfully scrambled to reposition, to pivot, to rediscover their own relevance in a forever changed landscape, small businesses are seeking growth.

At the same time, customers are searching for meaning and purpose in every experience.

They’re expecting empathy and understanding in an environment that makes a lot less sense than it used to. The business that employs the power of technology to meet customer expectations across every touchpoint to create a flawless customer experience gives itself an enormous advantage. That new, broad focus on experience must be managed and championed by marketing.

According to our most recent State of Marketing report, 84% of customers say the experience a company provides is as important as its products and services.

In other words, in order to stay relevant small businesses must create targeted and authentic digital strategies to mirror the high expectations of their customers.

The information in this ebook comes from various, recent research pieces from Salesforce, particularly the sixth edition of the State of Marketing, a product of discussions with 7,000 senior marketers from across the globe.

We hope it offers practical insights to help acquire new customers and exceed the expectations of your existing ones, in a new and broadly uncharted business environment.

Get your free copy of the Small Business Marketing Toolkit here, or click on the cover below.

Salesforce Small Business Marketing Toolkit

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