Sales and Marketing
Websites: to template, or not to template?
Like any good design, a good website should be created with the user in mind. That sounds obvious, but it […]
5 Ways to Shorten Sales Cycles
If you managed to reach or exceed your sales targets in the last financial year, well done. It was probably […]
What price is the right price?
How do you determine the price to charge customers for your products and services? Here are some typical methods: Charge […]
Growing your market through education
Remember the world without the internet? Back when if you bought a car and weren’t satisfied, you had little chance to have […]
How to negotiate with difficult people
It’s a hard life as an entrepreneur – customers with ever decreasing budgets, salespeople with ever increasing targets. Sellers have […]
How to Breathe Life Back Into Cold Clients
If you’ve been in sales long enough, sooner or later you’ll be called on to breathe life back into cold […]
Five Common Mistakes to Avoid when Developing Sales KPIs
Sales Key Performance Indicators (KPIs) can make or break your sales results. KPIs are the vital navigation instruments used by […]
There and Back Again: Global growth lessons from a Kiwi startup
Achieving success in the travel market with a world-first flight recovery drink, Kiwi startup company 1Above is taking on the […]
Yikes! My Facebook group got hijacked by competitors
When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits […]
How important is your brand for getting a foot in the door?
If you’re a salesperson or a business owner with an awesome product or service but no recognisable or credible brand […]