Sales and Marketing
Market research – how to learn about your competitors
There are many reasons why you need to learn more about your competitors but my three favourites are to avoid […]
How to sell more: know your key benefits
One of the most well-known pieces of advice in selling is that customers buy key benefits, not features. Yet for […]
Managing Remote Sales Teams
If you work in sales, then managing a remote team is often simply a fact of life. And while working […]
SMBs and Brand Culture
Small and medium businesses don’t need multi-comma budgets to create an appealing brand culture, or to improve customer acquisition through […]
Closing the sale: a realistic perspective
There is not a salesperson in existence who hasn’t repeatedly heard of the need to ‘close the sale’. Every new […]
Social medium vs social tedium: why people don’t care about your brand on social media
If you talk brand strategy for long enough, the old adage ‘fish where the fish are’ is likely to rear […]
4 keys to converting digitally savvy buyers
The way that consumers interact with companies and their brands is rapidly evolving. No longer is it enough for a […]
The Trouble with ‘Selling Ice to Eskimos’
You’re a good salesperson, perhaps even a great one. As the saying goes – “You’re so good at sales that […]
Why sales training fails
Sales training often fails, because it isn’t training that is needed in the first instance. Like water flowing downhill, and […]
Without a content marketing strategy, you’re just gambling
Like advertising, the commercial imperative for content marketing is to grow sales. But content marketing is not advertising; the strategies […]