Selecting and protecting your brand name

Selecting and protecting your brand name

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Choosing a brand name that becomes a distinctive trademark can be a challenging, time-consuming, and expensive exercise. This article provides […]

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5 tips for the reluctant salesperson

5 Tips for the Reluctant Salesperson

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Maybe you’re new at sales, you topped the training class – but just cannot make the sales stick. Or you […]

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6 steps to a good content marketing story

6 Steps to a Good Content Marketing Story

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According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America, more than half of B2B marketers […]

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Quick fix keeping the door open

Quick Fix: Keeping the door open when ‘your competitor is cheaper’

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You will have been in the situation where a prospective client says that your offer is not competitive, or that […]

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The sweet spot of success

The Sweet Spot of Success

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It’s tough to say this, but sometimes online marketing can’t help when the fundamentals aren’t right. On a few occasions, […]

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Learning from objections

Quick fix: Learning from objections

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Do you know the most common objections you hear? If you are listening well, and customer focussed, you should be […]

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Selling to procurement managers

Useful strategies for selling to procurement managers

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I recall an experienced sales manager sitting me down and patiently explaining to me how I should try and sell […]

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Hiring a digital marketing manager

Hiring a digital marketing manager?

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If 2017 involves you venturing into hiring your first digital marketing employee, then you might want to keep reading. Here […]

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To make the phone ring, put a value on your own time

To make the phone ring, put a value on your own time

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Your phone is not ringing as much as before, companies are taking longer to reach a buying decision and referrals […]

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Event promotion playbook

The Event Promotion Playbook

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You want to run an event for your business promotion, but are unsure how to promote it and get attendees. […]

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