Sales and Marketing

Like advertising, the commercial imperative for content marketing is to grow sales. But content marketing is not advertising; the strategies […]

Salespeople can have a tendency to over communicate. They fill the conversation gaps with excess drivel. Saying too much can […]

(1) Measure everything (2) Improve based on data (3) Rinse and repeat When building a scalable direct sales model for […]

How do you stop people from stealing your game changing ideas and intellectual property? Lynell Tuffery Huria from AJ Park […]

When in pursuit of a new client, don’t bag the competition. Remember that you have competitors; your prospect has alternatives. […]

How do you raise awareness and create a market for an entirely new, unique product or service that nobody has […]

Why is this important as an entrepreneur? Without sales, no business. It’s important we’re aware of the landscape we work […]

We’ve probably all either worked alongside or even been the client of a truly exceptional salesperson. Many people put what […]

What are the risks of commercial use of photographic or film images of individuals taken in public spaces where the […]

If your sales process ends when you close a sale, chances are your clock is out of sync with your […]